Change Communications - helping companies drive change
Change of behavior > Change of products > Change of position > Change of market > Change of message

Change is driving the world forward:

 

Will iPad change the world ?

iPad is here. All over us. Now ! Steve Jobs and his team has a proven track record in feeding the world with innovative technologies changing our thinking, living and behavior. Will he do it again ?

David Pogue said it best:
Like the iPhone, the iPad is really a vessel, a tool, a 1.5-pound sack of potential. It may become many things. It may change an industry or two, or it may not. It may introduce a new category — something between phone and laptop — or it may not. And anyone who claims to know what will happen will wind up looking like a fool.

So at the risk of looking like a fool, my bet is that Apple is creating a new category of device with the iPad that will fundamentally change the way consumers think and behave online. Which eventually will influence and change business structures and models in the information, communication and enterntainment sectors.

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Containerization transformed global trade

It was 50 years ago that Malcom McLean, an entrepreneur from North Carolina, loaded a ship with 58 35-foot containers and sailed from Newark, N.J., to Houston. Replacing break-bulk with cargo containers dramatically reduced shipping costs, reinvigorating markets and fueling the world economy.

"Containerization has transformed global trade in manufactured goods as dramatically as jet planes have changed the way we travel and the Internet has changed the way we communicate,'' said Joseph Bonney, editor of the Journal of Commerce, the bible of the shipping industry. "The Asian economic miracle of the last two decades could not have happened without the efficient transportation that containerized shipping provides.''

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iPod changed the music industry

In 2001 Apple launched the first iPOD directly integrated with iTunes - the online system for legally purchasing, sharing and recording digital music. iPOD immediately became success and together with iTunes this remarkable little devise has resurrected the music industry by creating a legal, affordable, instantly gratifying purchasing system for music fans.

Prior to iTunes/iPOD the music industry struggled hard to find out how to deal with the digital paradigm. The couldn't find a sustainable business model for how to avoid ilegal private sharing of digital music and they spent most of their time and resources on lawsuits and other defensive activities against innovators who propelled the sharing of digital music in the online environment.

Apple helped out and more or less saved the music industry from collapse by introducing iTunes/iPOD - a software technology company changed the music industry.

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"The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior."  - Professor John Kotter, Harvard Business School

View Video - THINK DIFFERENT !

 

This video is from the famous Apple campaign "Think Different", created by TBWA/Chiat Day.  It shows significantly historical people of the past, who have all been pushing the world forward by believing in and contrbuting to CHANGE.  Including (in order) Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), R. Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso. It ends with an image of a young girl, Shaan Sahota, opening her closed eyes, as if to see the possibilities before her.