CHANGE is everything - COMMUNICATING change is paramount ! Change of behavior > Change of products > Change of position > Change of market > Change of message Change is driving the world forward: He CHANGED our LIFE ! He changed our mindset, our behavior, industries and even lives. He was a living carrier of innovation and guts - and symbol of creativity. He made life easier and made difficulties look and feel simple. He has been one of my inspiring and aspiring visionaries and a source of hope, faith, energy and communication - he was particularly good at communicating and convincing us about his ideas and innovations - he always got the story right - straight into our heart and emotions. He was a true EVANGELIST  and a GENUIS ! R.I.P KOBRA is driving CHANGE ! Roppen Communication has established a strategic partnership with KOBRA  (www.kobra.as) to help national and international companies improve and strengthen their Customer Experience Orientation. KOBRA is a boutique consulting company representing Strativity's (www.strativity.com) extensive and highly effective products and services in the Scandinavian markets. Strativity provides organizational recommendations and blueprints for innovative customer centric programs as well as education and communication plans that inspire and empower employees to deliver great experiences at every touch point. At the core of their methodology is the goal to help clients create new value and differentiate their value proposition by providing consistently excellent customer experiences. Will iPad change the world ? iPad is here. All over us. Now ! Steve Jobs and his team has a proven track record in feeding the world with innovative technologies changing our thinking, living and behavior. Will he do it again ? David Pogue said it best: Like the iPhone, the iPad is really a vessel, a tool, a 1.5-pound sack of potential. It may become many things. It may change an industry or two, or it may not. It may introduce a new category — something between phone and laptop — or it may not. And anyone who claims to know what will happen will wind up looking like a fool. So at the risk of looking like a fool, my bet is that Apple is creating a new category of device with the iPad that will fundamentally change the way consumers think and behave online. Which eventually will influence and change business structures and models in the information, communication and enterntainment sectors. iPhone flipped the mobile industry upside down When Steve Jobs unveiled the iPhone January 2007 he flipped the mobile phone industry upside  down - he changed it from a hardware device focused industry to a software driven business. It changed everything about mobile phones forever at a crucial point in their development. And it happened so quickly. Faster than some of the world largest mobile phone companies - NOKIA, Sony Ericsson. Motorola - were able to absorb. The new iPhone introduced a software driven smartphone with "touchscreen" and apps developed in the public domain - an open source driven development of smart functions and appealing user experiences growing exponentially.  Not only did it come with a touch screen display that means the operations of the mobile phone extremely easy, but also it brought forward the capacitive technology that enabled the phone to recognise multiple touches. This was a feature that was not witnessed previously and the Apple iPhone took the title of being the first phone to introduce this in the industry. It is not only enough to have the capacitive technology, but to also come with an equally powerful processor that will be capable of handling this new technology. It was taken care of by the 412 MHz processor that was extremely good in terms of running the Apple iOS, which was also introduced into the mobile phone industry. Leading international mobile manufacturer such as Samsung, HTC, LG are doing their best to copy the innovations continuously released by Apple - Google has entered the mobile market by building on software driven innovations and NOKIA has joined forces with Microsoft to catch up on the software part. BUT - at the end of the day - Apple changed the mobile industry - just like they did with the music industry. iPod changed the music industry In 2001 Apple launched the first iPOD directly integrated with iTunes - the online system for legally purchasing, sharing and recording digital music. iPOD immediately became success and together with iTunes this remarkable little devise has resurrected the music industry by creating a legal, affordable, instantly gratifying purchasing system for music fans. Prior to iTunes/iPOD the music industry struggled hard to find out how to deal with the digital paradigm. The couldn't find a sustainable business model for how to avoid ilegal private sharing of digital music and they spent most of their time and resources on lawsuits and other defensive activities against innovators who propelled the sharing of digital music in the online environment. Apple helped out and more or less saved the music industry from collapse by introducing iTunes/iPOD - a software technology company changed the music industry. "It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to CHANGE ! "  - Charles Darwin  "The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior."  - Professor John Kotter, Harvard Business School  View Video - THINK DIFFERENT !

This video is from the famous Apple campaign "Think Different", created by TBWA/Chiat Day.  It shows significantly historical people of the past, who have all been pushing the world forward by believing in and contrbuting to CHANGE.  Including (in order) Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), R. Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso. It ends with an image of a young girl, Shaan Sahota, opening her closed eyes, as if to see the possibilities before her.